Strategic Marketing Analyst

Strategic Marketing Analyst

Location – Ovar

Performs complex analyses and prepares medium to long-term forecasts and recommendations in the areas of market size, penetration, segment/product preferences, and marketing practices. Researches market conditions in EMEA to estimate potential sales opportunities of a product or service.

Market Intelligence

• Produce Quarterly Sector Update Newsletter as an input for Customer Business reviews with key accounts. Coordination with the Business Analysis Team.

• Provide competition capabilities’ analyses, maintain the box plants asset database with relevant public information (data research, contact with local Business leaders)

• Support the yearly Strategic Plan effort with ad-hoc insightful market trend analyses and supply/demand forecast

Mix Improvement and Strategic Marketing Plans

• Analyze and understand box plant past performances and drivers (volume, profitability, segment mix, seasonality…)

• Size the local corrugated supply/demand, estimate the importance of the end-use sectors via the manipulation of external database, data research, ad-hoc analyses

• Assess local competitive landscape, strengths and weaknesses

• Deep dive into strategic / target sectors

• Help the business identify mix improvement opportunities (mix-in, mix-up, mix-out)

MBVC (Market Based Value Creation) projects

• Support the business in the thinking and data structuring process by using the MBVC methodology and tools.

• Provide ad-hoc environment analyses for capex / strategic investment projects

• 5+ years professional experience in business or market analysis functions

• Strong analytical and problem solving skills

• Proficiency with Excel, Powerpoint and PowerBI (super-user level)

• Able to operate in project mode (Project Manager / Team Player)

• Ability to build effective relationships

• Excellent communication and presentation skills, both oral and written communication

• Ability to maintain confidentiality

• Fluency in English and local language

• Higher education degree or equivalent business experience required (preferably in Marketing, Business Administration or Management)

• Ability to travel (~20% of working time)

The information necessary in the recruitment process is: name, surname, contact details, education, previous employment record and qualifications.

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